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Our Story

How do immigrants dream, dare, and succeed? Is every idea limitless? Who decides which rules to break to come out on top? How does one keep passion and motivation consistently ignited and driven?

The road our founder took from an immigrant to a successful entrepreneur, media producer, success coach, and venture advisor was paved with adversity, rejections, & personal challenges. And those life, personal, and business experiences has shaped the direction of 72equity’s guidance to startup & established companies.

We are driven by purpose

Our selection in the type of entrepreneurs we work with comes down to one key question: What is the purpose of their startup or established company in ultimately making the world a better place? Or rather, how are the revenues going to be responsibly reinvested for growth, long term employee retention, and a little bit of giving back?

Super Efficient

We don’t overload ourselves with too many clients or projects at one time and we are extremely selective who we work with. We want to make sure we have skin in the game for you to succeed.

Deeply Committed

Our focus to you does not end when we are finished. We continue to guide and navigate you to your goals.. From pre-seed to seed to Series A, to exits. We are your trusted and loyal partner all the way.

Highly Skilled

We don’t just boast of fancy advanced degrees or number crunching. We have walked the talk in preparing business plans that have received financing. Including our own.

Yuri Rutman

Managing Partner

Yuri Rutman was born in Kiev, Ukraine. His family moved to Haifa, Israel and then eventually settled in Chicago, IL. As part of the largest Eastern European immigration wave to the United States since the times of Eliis Island, Yuri grew up surrounded by family and other immigrants who were engineers, scientists, physicians, and businessmen. From an early age Yuri had a taste for entrepreneurship and started his 1st business in high school selling nutritional supplements. Eventually he evolved into trading stocks, futures, and at 21 he obtained his real estate license. He continued to be involved as a co-founder in a few startups in health & wellness, media & entertainment, and eventually consulting. Yuri has raised capital for different ventures including international film finance, production, & distribution. He was also the managing partner of Calibelly, LLC which was developing the launch of Potbelly Sandwich Works in California. He has worked with companies such as Fremantle North America, SpikeTv, Keller Williams, NBC Universal, Crispin Porter Bogusky, the S.B.A, Shorts.TV/AMC Networks, and numerous startups including a sports collectibles company, crypto fintech, and a Kosher Russian Ice Cream company. He is a Blue Belt In Brazilian Jiu Jitsu under Rubens ‘Cobrinha’ Charles Maciel, and, he has a Level 2 Muay Thai certificate under Rick Sollo/Aiki Training Hall. He speaks fluent Russian and can navigate his way through Hebrew & German.