What worked in 2012 in terms of Restaurant Social Media Marketing & Online Reputation Management on Twitter, Facebook, Yelp has only started to touch the tip of the iceberg for both new and established restaurants.
With customer interaction and corporate transparency interchanging a rapid pace, restaurant owners need to follow a few social media for restaurant rules to engage and retain more customers and know how to deal with bad reviews online.
Especially with the early 1 billion people on Facebook who need to eat and like to eat well.
1. ENGAGING AND RESPONSIVE WEB DESIGN
A lot of restaurant owners are not up to date on technology and the firms they outsource to in creating their existing web sites usually have a very one dimensional approach in creating responsive web sites for a restaurant’s digital marketing needs. So using outdated Flash technology instead of HTML5 and other newer coding and design methods that can carry over both online and mobile is missed out.
A lot of owners sometimes don’t even evolve to change their years with outdated Copyright notices on their site. Or they think word of mouth is enough but sooner or later they get a wake up call that ongoing customer engagement is the key.
Also, a lot of restaurant owners simply did not have their web sites designed to achieve page 1 google rankings through organic search and wonder why the competition is higher on search engine rankings. Most web designers are not SEO, SEM, or social media experts so unless a web design firm does in fact have everything in house where the team can work in unison, sometimes its too late to go back and rework everything in without having to hire another firm from scratch.
2. Transparency on responsiveness.
A lot of restaurant owners feel the need to overlook negative responsive on Facebook, Yelp, and other review sites and only focus on addressing the positive.
What restaurant owners needs to have is a quick responsive to both negative and positive to show that just like the rest of us, no one is perfect, mistakes can be made, entrees can be flawed, and using kind and professional responsiveness gives more character in the long run to both an owner of a restaurant and a restaurant themselves.
3. How & Why It All Started.
Give your customers more background and education on your recipes, why you choose them, how they can prepare them at home, or some interesting tidbits on ingredient sourcing. This can be in the form of videos, podcasts, or quick online recipe tips you post on your Facebook page.
A lot of your current customers may me moving to another city where they would love to replicate a few of your dishes at home. You are not giving out trade secrets, just giving out a bit of appreciation.
4. Cool commercials or webisodes
With the popularity of reality tv, why not give your customers some real time insight into the day to day of how your restaurant operates by creating either some cool commercial spots for the web, or, a docu-drama type series online that can reward them with gift cards, deals, promos, and other things in the process.