Information We Collect and How We Use It
72equity.com collects data about your activities that does not personally or directly identify you when you visit our website or the websites and online services where we display advertisements (“Publishers”). This information may include the content you view, the date and time that you view this content, or your location information associated with your IP address. We collect information about where you saw the ads we serve you and what ads you clicked on.
Third Parties on our Website and Our Advertisers’ Websites
We work with third party advertising companies (our “Advertising Partners”) to help us recognize you and serve relevant advertisements to you when you visit our website via their network. We also work with Advertising Partners who help us recognize you across different devices in order to show you relevant advertisements that redirect you to our website. Our Advertising Partners may collect information about your activities on our website, our Advertisers’ websites, and other websites or online services in their networks. We also work with third party companies to assist us with website analytics such as evaluating the use and operation of our website so that we can continue to enhance the website and our services.
Technologies We and Our Third Party Advertising Partners Use
72equity.com and through our 3rd party advertisers uses technologies such as cookies and pixels to keep track of your activities on our website. A cookie is a small text file that is stored on your device for record-keeping purposes. Session cookies expire when you close your browser. Persistent cookies remain on your device for an extended period of time. We and our third party partners use session cookies and persistent cookies to make it easier for you to navigate and enhance the experience of our site, and to monitor and evaluate our website’s operation and use.
We use persistent cookies to keep track of your activities when you visit our website . Our Advertising Partners only collect information that does not personally or directly identify you via these cookies and we will cease working with partners found violating this policy. You can remove cookies by following directions provided in your Internet browser’s “help” file. You may also decline our cookies if your browser permits, but doing so may interfere with your use of our website.
As you browse 72equity.com, advertising cookies will be placed on your computer so that we can understand what you are interested in. Our display advertising partner, AdRoll, then enables us to present you with retargeting advertising on other sites based on your previous interaction with [company website]. The techniques our partners employ do not collect personal information such as your name, email address, postal address, or telephone number. You can visit this page to opt out of AdRoll’s and their partners’ targeted advertising.
How we share your information
We may share your information with:
- Service providers under contract who help with parts of our business operations, such as fraud prevention, bill collection, marketing, and technology services. We may share your information with service providers who assist us with serving relevant ads to you. We require by contract that our service providers only use your information in connection with the services they perform for us and not for their own benefit.
- We share data derived from or relating to cookies, tracking pixels and other similar technologies with third parties so such businesses can target you with ads which they think you might be interested in based on your browsing behavior.
- We may share aggregated non-identifiable information with Publishers such as the number of users who visit a Publisher website or the number of users who clicked on a particular advertisement. We encourage you to review the privacy policies of the website publishers that you visit to learn about their data collection practices. We do not provide information to about your activities. However, when you view or interact with a Retargeted ad, the Advertiser may infer that you engaged in the activities on its site that qualified you to receive the ad.
- We may share information about you if necessary to comply with laws or regulations or in response to a valid subpoena, order, or government request, or to protect the rights of AdRoll or others.
Data De-Identification
After 14 months from the date of collection, we de-identify the data that we collect by removing unique identifiers and truncating IP addresses.
ACCOUNT INFORMATION
Some categories of personal information may be marked as mandatory in our online and offline forms. We may not be able to provide you with the product or service requested if you decide not to provide the personal information marked as mandatory.
We do not link the non-personally identifiable information we store using cookies (described above) to any personally identifiable information you submit while on our site
How you can contact us about privacy questions or complaints
If you have any questions about this privacy statement, the practices of this site, or your dealings with this site, you can contact deals@72equity.com
If you wish to have your information deleted from our databases after you fill out one of our online forms, please contact us at deals@72equity.com
How can you modify or delete your personal information
Every time you fill out our form for us to contact you, we store that information in our databases to follow up with you via telephone, email, or newsletter. If you wish for all your information to be completely deleted or you need to update your contact information, please email us with that request to deals@72equity.com